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Our 
Story

Background

Paradox's managing partners, Laura Schnaidt and Joel Cohen, are highly experienced corporate attorneys and entrepreneurs, having founded and operated multiple businesses from scratch. Together, they have over 30 years of legal experience advising clients on corporate, transactional and fund formation matters.

With backgrounds and expertise in corporate and strategic transactions, securities law, compliance, and investment management, Paradox's managing partners bring a thoughtful and holistic approach to counseling their clients.

 

Paradox was founded in 2023 with the objective of creating a wider playing field for emerging companies, founders and funds wishing to access high-quality legal services, while balancing the costs of launching.​ After careers in Big Law and at top investment management firms, Laura and Joel saw first-hand that there was a need for an alternative to the Big Law model. Their vision was a modern law firm leveraging technology, low overhead and high touch partner-level service.

Minimalist Spiral Stairs

PAR*A*DOX

A SEEMINGLY SELF-CONTRADICTORY PROPOSITION THAT PROVES TO BE TRUE.

Our Pillars

Marble Pillars

1

High Value

Our goal is to provide a practical and tech-backed alternative to Big Law. Through the innovative use of technology and low overhead, we are able to offer clients both exceptional value and white-glove service.

2

Client First Approach

As prior in-house counsel and advanced consumers of legal services, we bring a first-hand understanding of clients' needs, budgets and service preferences. Due to our model, we are nimble, responsive and efficient.

3

Deep Networks

Positive outcomes are the result of working with the right team of people. We have a deep network of service providers that allows us to offer helpful recommendations and connectivity to our clients as they grow.

Contact us

Attorney Advertising

Copyright 2025 Paradox Principals LLP

Paradox Principals LLP

378 Union Avenue, Office C

Williamsburg, Brooklyn, NY 11211

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